I have experience working with programs such as LexusNexus and Google Ads.
I have worked with a team to run several simulated advertising campaigns.
During my time at UofSC, I conducted research on products and brands using primary and secondary research skills and have conducted ethnography and focus groups.
These are projects I have executed in the past. Check them out!
I’m also an amateur photographer.
I do this as a hobby, but eventually want to take professional product shots.
Don’t take my word for it – here’s what people say about me:
Lane Broadwell is a motivated student who is eager to hone his crafts and knowledge. He has been an active participant in several classes I teach. I’ve seen his leadership skills as he has worked with his teammates to develop plan books and execute integrated creative strategies for brands. Lane will be an asset for any company or agency that hires him.
Prof. Marcia Purday
School of Journalism and Mass Communications
College of Information and Communications
As a communicator, Lane does a great job making others feel heard and then distilling information into easy to understand content. Because of Lane’s skillsets, I believe that he has incredible potential for growth and that his journey in the industry is just getting started.
Prof. Jackson Carter
Instructor of Communications,
Ouachita Baptist University